The Logo system consists of a Logotype and a Logomark that may be used together or separately, depending on the requirement. I used big, bold, lower-case characters that are full of energy for the logotype and its derivatives to emphasize the casual, adventurous, and fun personality of the brand.

The Logomark is a combination of the letter M, a heart & the sun (warmth), that when put together resembles many things, including people. This emphasizes the brand’s core values, & its love for the community they are building.