Shut Down is a passion project. A packaging concept for drinks that help you de-stress and sleep better. The label is a word puzzle that distracts you, relaxes you and amuses you, all at once! For a long time, I have been a person who didn't sleep well. No matter what I did, what I tried. And interestingly enough, this idea came to me one fateful night when I was extremely sleep deprived, and about ready to smash my head in. My dumb brain just wouldn't shut up.

I was about to switch off my computer when this super annoying pop up popped up asking if I was sure I wanted to shut it down? After I finished rolling my eyes into my head, I snorted and said to myself wouldn't it be nice if my brain would shut down too. And voilà ! An idea was born.