Why Festival
Brand Identity
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Logo Design
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Brand Collateral
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Brand Identity 〰️ Logo Design 〰️ Brand Collateral 〰️
Held at the colourful environment of The Student Hotel, in Florence, Italy, WHY Festival was a collaborative non profit effort between students and professionals from the field of visual communication to discuss their ideas, concerns, thoughts and experiences.
There were enlightening talks, lectures, workshops and even a market to explore small, local creative businesses. I designed the logo and worked with my fellow designers to create brand collateral that was influenced by creatives belonging to the Generation Y.
